How to write a script for a 30 second radio spot

The radio spot, ad or wedge, are powerful words or catchy jingles that take as much attention as possible from consumers. The radio script is one of the essential tools of the advertising announcer, and it should always be extended for a short time, from fifteen to thirty seconds, in which all the basic information about the product or service must be shared. The more the public knows what is being advertised, the faster and more effective the wedge should be. Many believe that the spots are the bread and butter of advertising radial.

Those announcements of longer duration or with too technical language lose the listener’s attention. In contrast, shorter ads have enough time to carry out their purpose, the listener will only recognize the brand that is being advertised. For this, the script must be prepared before the realization of the space and thus have an exact timing of what will happen during the recording.

On the other hand, radio announcements must answer the following questions in order to more effectively convince all the people who listen to the spot: in what way does the product benefit or satisfy the target audience ? Is there any attraction that is not a Real or tangible benefit? What sector is the advertising aimed at : work, home or school?

How long is a 30 second script for a radio ad?

Think of a 30-second spot in two segments. The first segment emphasizes the benefits of the product, and should also contain three acts: the dilemma, the pain, and the solution. While the second closes the ad with the slogan. But first, you must convey the benefit that your product has to solve the customer’s dilemma.

Act I. You must capture the immediate attention of the listener by strongly pointing out the problem you need to solve. It could be in the form of a question. If your ad fails to catch the listener’s attention, the listener will switch to another radio station. In our introduction, we must present the dilemma with a deceptive opening and an implicit problem.

Act II. You must use the pain to reinforce the need to resolve the dilemma. In the introduction above we should reinforce the opening with reverse psychology (the pain of denial) to demonstrate the importance of the product and finish with another incentive, make money! When elements are reinforced, you allow the listener to justify the momentary hit when hearing the first line.

Act III. You provide the solution and kindly heal the hearers’ pain by solving the original dilemma with a call to action. The introduction ends by asking the reader to read this article to get the answer to their everyday problem.