Commercial area – Definition, what it is and concept

The commercial area is one in which companies deploy sales strategies, marketing, Public relations and all those efforts to reach the best position in the market.

The commercial area is present in all organizations and is responsible for selling, promoting and positioning products in the market.

Their functions are present from the market study, to the attention and analysis of post-sales, looking for strategies to position a brand, build customer loyalty and achieve better participation.

Other areas converge in the commercial area, such as; marketing, advertising sales, public relations, Customer Support and post-sales. Each, with functions that seek not to leave room for customer dissatisfaction, but rather, improves the perception that it has with the brand and the product.

Business lines in a commercial area

The commercial area can generate a parallel business line, with the objective of complementing the income received from its main products.

Examples of business lines parallel:

  • Purchase credits in retail.
  • Credits of consumption in banks (and retail).
  • Cash advances with interest slightly higher than credits, but with the advantage of being acquired with lower requirements.
  • Strategic alliances with complementary services of other brands.

Incentives for workers

People are the ones who transmit the message and concept from the brand to the client in a personalized way, so it is important to maintain their motivation. In this sense, the actors involved in the different processes of a commercial area are:

  • Sellers
  • Promoters
  • Post sale assistants.
  • Customer service assistants
  • Advertisers
  • Designers.
  • Professionals of merchandising in the lay out of the sales room.

All have direct or indirect interaction with the customers, therefore, they adjust the message to the emotion with which this one arrives to look for the product.

In short, a commercial area is a place of integration of sales, marketing, communications, public relations and others that aim to grow the company through the value creation of the products.

These processes require professionals able to detect needs, propose solutions, develop products and promote these as the best alternative compared to others that they find in the market.