The advertising strategies and promotion are essential tools for any organization wishing to keep or grow in the market. There are different options when you are planning an advertising campaign, print advertising represents one of the best means of dissemination.
The benefits of advertising for any organization, regardless of its size, large or growing are undeniable. When a company adds print advertising to its marketing mix, it means that it will be better received through print. This is because the product or service that is sold is better represented through visual advertising.
The great thing about print ads is that they can reach a wide variety of people multiple times. The main element is that the ad will continue to promote the product without the need for additional investment.
What is print advertising?
The print advertising is a form of advertising that uses physical print media such as billboards, magazines and newspapers. The purpose is to reach consumers, business clients and prospects. This type of advertising is especially used by large companies due to its cost and effectiveness.
Advertisers also use digital media to reach the same target audiences. Print advertising differs from digital advertising thanks to its effectiveness and long duration.
As cutting edge, digital ads are only seen by consumers at one point in time. For this reason, they are likely to go unnoticed by consumers as they are quickly replaced by another advertiser.
Print advertising remains in the medium in which it appears without risk of being substituted. Because when being printed, the magazine or newspaper becomes a closing of the publicity. This ensures that the brand promoting your product through print advertising is known.
Types of print advertising
The print advertising can include billboards, newspapers, catalogs, mail advertisements, flyers and magazine ads. A widely used type is billboard advertising, which is highly preferred due to its profitability and reach. The cost of an ad can vary depending on the broadcast medium used and the size of the ad.
For example, in the case of a magazine, the ad may appear occupying an entire page or a small segment. In this way, the ad will have more relevance to the consumer depending on how striking it is
In the same way, for any other print media, the prices of the advertisement vary depending on the specifications of each one. But its effectiveness is given by its ability to favor the brand. As well as promoting the purchase preference in each print advertising medium.
Its durability over time is also one of the strengths of any type of print advertising.
Print advertising, some recommendations
The print advertising is one of the best methods to begin a rapid growth of a company. The print advertising for big companies represents a vital link in the advertising process. The cost of print advertising varies depending on the prestige of the magazine and the specifications of the ad to be placed.
It is recommended that you have a good design for your ad before placing it in any of these media. Visual code shows us 22 examples of print advertising.
The optimal combination of images, colors, and text in a print ad can build strong brand awareness. Especially when the same combination is used over and over again in the following ads. The print advertising has an advantage over other types of advertising because it requires special attention of the consumer.
Consumers have contact with the ad when they are reading, this cognitive process is basic for human beings. In this way, the ad captures your attention in a more direct way than on television or radio. Print ads or billboards have been found to receive more careful and detailed attention from readers.
Advertising in any medium always seeks to achieve awareness of the brand and its advertisements. Allow the recipient to associate the messages with the brand and favor it by placing it above others. And finally, achieve the consumer’s purchase decision through the messages expressed in the advertisement.
Thus, print advertising maintains a high performance in all these points and has benefits in the last two. Since readers are more interested in the product they are reading, what causes them to remember it. Thus guaranteeing the preference of the product over others thanks to the details of the printed advertisement.
A curious data
There is a tendency for companies to spend less money on print advertising and more on online advertising.
This is due to the high flow of people that the web has in its day-to-day life in recent years. However, print advertising will never cease to be the most effective method to make yourself known in the market due to its high impact and exposure time.