Race cars are covered with logos, and golfers wear suits adorned with brands, all with the name of the sponsor. Sponsors often provide materials or services at low or no cost to participants in a wide range of activities. However, you don’t always have to be a professional to get sponsorships. Whether you’re looking to improve your opportunities in sports, movies or a charity, sponsorships will allow you to get the necessary financing and some assets in exchange for the promotion of companies.
Research the sponsorship options available for your specific needs. While cash or the complete exchange of goods or services may seem like the most logical sponsorship course, look for creative alternatives in a wide range of values to increase the chances of getting sponsors successfully.
Keep a record of each potential sponsor’s name, contact information and potential sponsorships.
Describe the benefits to the company for its sponsorship. Consider how it will benefit from providing you with goods, services or money. Specify what type of advertising you can offer to the sponsor, as well as the recognition of social media and networks. Look at the sponsor as a buyer of your services, and create a good proposal to explain why you should buy what you offer.
Write a letter to each potential sponsor. Use a font that is easy to read and includes your company logo, if it has one. Explain who you are, what you are looking for from your sponsor and clearly define how it will benefit from collaborating with you. Write clearly, concisely and in a positive tone, making a letter of not being more than one page. Include contact information and any website where the sponsor can learn more about you.
Send your sponsorship letter to the potential sponsor. Include a photo, or a list of your company’s highlights to make the letter stand out.
Track the sponsors through an email or a phone call after two to four weeks if you haven’t received a response yet. However, do not insist if the company’s sponsorship rules advise against doing so. Paying attention to the requirements of the potential sponsor in terms of communication will demonstrate your professionalism and respect for the rules.
Send letters to other sponsors as needed. Continue to dedicate yourself to your company and have updated materials to highlight your achievements while looking for new sponsors. Make contacts at events and through social media to make your name more easily recognizable while you arrive at the desk for sponsor decision making.