How to become a Coca-Cola distributor

The Coca-Cola Company creates and markets numerous brands of beverage products, including Dasani, Oasis, Sprite, Fanta, Coca-Cola and Coca-Cola Light. Since this company sells more drinks than any other company in the world, it is a lucrative idea to become a distributor of this brand.

Study the company’s Coca-Cola system. The Company itself is responsible for producing the ingredients to create the beverage, as well as the marketing of the products. The bottling partners are independent of the company itself, and are in charge of production, packaging and distribution. If you are looking to distribute Coca-Cola products to customers (including grocery stores, restaurants and other stores), you must become a Coca-Cola bottler.

You know the bottling companies in your area. You may not be in an appropriate area to start this type of business. See if there is a specific company that does not supply properly, since the Coca-Cola Company is responsible for more than 3,300 drinks worldwide (see the Coca-Cola bottling search engine to find those in your area.)

Contact the Coca-Cola Company by mail, email or telephone to inform them of your desire to start a bottling company. In addition, it asks for the guidelines and rules to start and maintain a company of this type. Bottlers must adhere to strict Coca-Cola policies, such as high production and delivery standards to ensure product consistency and safety.

Gather a local market research for your business proposal. Since the market analysis has gone deep and requires training, it is recommended that you hire a market research analyst to design surveys to deliver to local businesses and prepare the data that you will insert in your report (if you decide To carry out this work, you will have to prepare surveys that include questions about customer satisfaction with your current Coca-Cola distributor, product supply or demand, and market growth).

Create a business proposal and submit it to Coca-Cola. Use the rules and guidelines of the bottling company to help you write the report. Include details such as the products that your company will provide and how you will benefit from Coca-Cola, what will be the costs of the financial consequences of start-up: the number of personnel needed and their qualifications and the results of your market research and analysis (Look at planning websites for more help in preparing your business proposal. Professional consultants for business plans help determine what to present and how to do it). You should not include details about marketing, since Coca-Cola is responsible for marketing its products.

If your request is accepted by Coca-Cola, develop relationships with local businesses. Or use the information collected in the market analysis, to contact all local businesses and introduce yourself as a Coca-Cola bottler. When your business plans become a reality, your ability to build trust and relationship with customers will allow your business to succeed and give you an advantage over other distributors.