How to start a roast chicken business

If you are not vegan, it is natural that your mouth is watering thinking about the softness and juiciness of an exquisite roasted chicken of the moment, accompanied by the best sauces such as tartar or barbecue.

The rotisserie chicken or just roasted chicken is prepared on a spit, a cavity where the whole bird prepared with spices rotates continuously cooking to slow play, ensures uniform cooking and smoothness and succulence characteristic.

The place where the served roast chicken is called “rotisserie“. In them, the rotisserie chicken is accompanied well with rice, salad, potatoes and sauces. They are a very simple menu and very sought after by families when choosing fast food and somewhat healthier than pizza or hamburgers.

Although experience in fast food and customer service are important, there is no university degree that accredits you to start a rotisserie. If you have a roasted recipe that makes chicken delicious and you like cooking, starting a roast chicken business can be a good idea.

Let us continue to present in this article some recommendations that will help you answer the question, what does it take to put a roaster?

What is required to put a roaster?

Starting a roast chicken business requires, like many other models, proper planning: good location, minimum 30 square meters of premises (about 325 square feet), basic equipment such as roasting or a freezer and working capital are all details to be foreseen.

According to Entrepreneur.com, about 400,000 Mexican pesos are needed to open a roasting shop. That is, approximately USD 20,000 would be the cost of starting a roast chicken restaurant, being a commercial model capable of generating between 12% and 16% profit margin.

Like all food outlets, the correct location is a key piece. Decide where you would like to put your roast chicken business. Remember that the consumption of roasted chicken moves by “craving” so a well-travelled and easily accessible place, where pleasant and irresistible aromas are surrounded, will be practically a guaranteed success.

Obtain all appropriate licenses, they include business licenses, permits for food sales, health guarantees and tax identification. Business licenses can be obtained from your county Court or municipal offices.

The City or County Officer will also provide you with any additional information on how to equip your restaurant according to local health regulations. The licensing requirements may vary from state to state so you should advise someone in your county council to ensure that follow state requirements.

Buy or rent all the necessary equipment, in general terms, the basic equipment of a roasting shop includes:

  • One or two roasters
  • One or two freezers
  • Refrigerators
  • Industrial kitchen
  • Industrial stove
  • Shelves
  • Tables in stainless steel
  • Casseroles and pans of good size
  • Clothing such as pots, pans, plates and cutlery
  • Counter and cash register.

Additionally, like any restaurant for a roasting shop, you will need capacity and a conditioned space with seating. You must buy chairs, tables and beautiful decoration.

Be creative with your menu. It includes various flavours of roasted chicken such as wood, charcoal, southern, Mexican, eclectic and homemade as well as additional accompaniments. You can also add other meats if you wish. According to Bizfluent.com, the rotisserie chicken gets along very well with salads, bread, mashed potatoes, rice, corn, sauces, drinks and desserts.

If you master the kitchen you have an advantage in your favour, since in addition to managing the business you will have the possibility to supervise the preparation of the complementary dishes by adding your touches to differentiate them. Failing that, it is important that you delegate this task to a staff you trust.

In this regard, even the smallest roasting shop requires at least three people the roasting pot, a general assistant and a counter manager.

Coordinate and seek to approve the initial health inspection before opening your grilled chicken store. Check with your local business licensing office to schedule an inspection.

Inspections include the review of general and kitchen cleaning, as well as specific state requirements such as the number of extinguishers, safety signs, ventilation, lighting, among others.

Hire your employees and promote a great opening of your business, rely on social networks such as Facebook and Twitter or in local print media. Organize opening promotions with small free tastings, if your dishes are really good it will be a success.