Sampling is a strategy with which brands can meet their audience. In this way, it will be easier for them to design their strategies for marketing, reducing the margin of error and giving you the data or information that most interests you about your products. Go ahead that users already knew the existence of the … Read more
Human capital has become a term widely used in economic theories of growth, in order to designate a hypothetical production factor that depends not only on quantity but on quality. Some of these qualitative factors are the degree of training and productivity of people who are involved in the production process itself. This concept has … Read more
All areas of a Business and their functions can benefit from the incorporation of automation technologies. Making this decision is necessary to increase agility, reduce costs, improve productivity, reduce delays, minimize errors and improve customer satisfaction. Automation of the different areas of a Business and its functions An automation strategy allows to systematically apply the … Read more
The public limited company it is a form of organization in which social capital is mostly in the hands of workers who provide paid services in them. It is assumed that these partners work for the company under an indefinite contract. If you are thinking of this legal form for your business, you need to … Read more
It is a pricing strategy, which are commonly used by hotel companies, airlines and other businesses in fields related to tourism, in order to generate maximum revenue from a perishable inventory. At the time of taking off the plane, it is better to have sold tickets for all seats, even at a lower price, than … Read more
The intrapreneur try to keep the company afloat with innovation. Its pioneering attitude within the organization guarantees the subsistence of the business and is a source of competitive advantage in itself. To understand the role of the intrapreneur, it is necessary to know well what intrapreneurship is and what it achieves. What is intrapreneurship? Intrapreneurship … Read more
Will your business have the necessary liquidity? You can answer this question when making a treasury plan. Such a focused planning allows the entrepreneur to improve his ability to deal with obligations and unforeseen events. With this, financial and accounting management are optimized, while preventing legal or bad image problems, such as those that could … Read more
Each business has a purpose and many entrepreneurs analyze it while considering how to write the corporate purpose of a company. However, when moving from the approach to writing, doubts arise. There is a difference between the general notion of a purpose (often related to the definition of a brand and the way it attracts … Read more
The company’s training plan is one of the tools available to HR if you want to achieve a high-performance team. A human group is defined in this way in the work environment, when it consists of people focused on objectives, with experience and complementary skills and capable of collaborating, innovating and producing consistently superior results. … Read more
Bartering is a trend. This is a way to avoid the use of cash in the company, a business approach that more and more companies are starting to use. Also known as bartering, the bartering is “the action or system of exchanging goods or services without using money.” Have you thought about this way of … Read more
What is the media planning process? Current consumers are more trained, informed and more demanding than ever. In your media plan you need to keep in mind that they want their favourite brands to understand their wishes, provide unforgettable experiences and provide consistency from one channel to another. Why is media planning important? As with … Read more
The interim contract has advantages and disadvantages, both for the company that uses it and for the worker who, in this way, gets a position in the organization. In our country, temporary employment has reached exceptionally high levels, as shown by 27% of workers with contracts of this type in Spain. As published New Grandstand … Read more
The classical theory of distribution is based on the classical value theory, to explain how the total product of an economy is distributed among workers (wages), capitalists (benefits) and landowners (income). First of all, it should be noted that in this article we do not include Karl Marx as a member of the classical economy, … Read more
The Economy for the Common Good (ECG) is an economic, social and political model based on the values of human dignity, social justice, environmental sustainability and democracy. In 2010, Christian Felber and colleagues began in Austria the “Economy for the Common Good” movement as an economic and social model built through dialogue and democracy. This … Read more
Surely in recent times you have heard on more than one occasion the concept of “venture capital”, but do you know exactly what it is and what advantages it offers you? If you have a small or medium business that is starting to emerge, take good note because you are interested in venture capital. Venture … Read more
Introduction The corporate finance are those who study the decisions to be taken within a company and how are you affect the financial situation of it. What corporate finance seeks is to increase the value and sustainability of the company, increasing its capital and growing with the decisions made. This study focuses on finding financial … Read more
Official development assistance is the financial funds that developing countries receive in order to boost their growth and economic well-being. These funds come from international organizations, which they receive from developed countries. Developed countries generated a financial commitment in a binding desire, in which they agree that a percentage of their gross national product (GNP), … Read more
An insurance agent is a registered professional who, through an agency contract, mediates between the insured person who demands a service and the insurance company that offers it in order to reach an agreement between the two in exchange for a fee or commission. That is, this figure has as its main task to put … Read more
Agio is defined as a benefit, commission or profitability obtained with the exchange of currency or the discount of means of payment such as I will pay. In relation to the stock market is the difference between the parity and market value of a security. The word agio actually has several definitions. We have focused … Read more
In economics, An Aliquot is defined as that contained in another an exact number of times and is calculated as a percentage or proportion of a total. Therefore, we can say that it has a meaning equivalent to proportional. In addition, its applications are several, including law, taxation or statistics. For example, there are various … Read more
A medium of exchange is a unit of measure that allows an exchange of goods or services at a specific time and place and that is accepted by all participants. In a simple way, it is a way to exchange merchandise with the intermediation of vouchers or similar that reflect the value of these. The … Read more
A means of payment is an instrument that allows you to buy a product, hire services or cancel all kinds of debts. Therefore, we can say that it is a good, such as money, or an instrument, such as a credit card, that allows you to buy something or pay a debt. Money, in fact, … Read more
A credit market is that financial market in which the participants, who are companies, governments and individuals, exchange instruments of debt Long and short term. In this way, we can say that it is a market in which those who intervene lend or borrow money. We must bear in mind that in this case we … Read more
The domestic market is that market which includes all transactions that occur within a country, except for those related to abroad, that is, the exports and imports. Therefore, a market is a mechanism that allows bidders and claimants to reach an agreement through a price. On the other hand, the domestic refers only to that … Read more
Cash book or accounting of income and expenses, is the where one made a record of monetary entries and exits, so that a final balance is calculated as the difference between the two. This method is, therefore, a simple entry of each of the accounts, but without counterpart. In this way, it is indicated when … Read more
We explain what social processes are and how sociology studies them. In addition, what types exist and the characteristics of each. What are social processes? Social processes are a concept of sociology, which denotes the interaction dynamics of individuals and the different groups that make up a society, as they establish and readjust their patterns … Read more
What is e-learning? E-learning It is a teaching model that promotes access to knowledge through digital platforms or environments. Although e-learning is usually associated with distance learning, for some authors these are two different modalities. The e-learning it necessarily requires the use of information and communication technologies (ICT), while distance learning can do without them. … Read more
Summary The objective of this research is to contribute to the analysis of why the education of human capital is essential for economic growth in a country, based on the premises of human capital as a generator of growth and well-being, for which the present study develops a methodology to measure the economic growth of … Read more
Making your business grow is not an easy task, then very simple but very important issues are addressed to achieve it, many times the question is in the details. It is always very important that the customer be served quickly, whether in a business selling products, services, etc. It is not enough that what is … Read more
The test market is a tool of marketing which is used to check if there is a sufficient amount of demand for a new product that is intended to be introduced to the market. You can also say that a market The test serves the marketing to know if a new product meets the wishes … Read more