As a discipline, marketing focuses on meeting consumer needs with available products and services. To some, marketing may seem like something that happens after a product is already available for purchase, but it is actually a research and development process that begins long before a product hits the shelves. The marketing uses strategic principles and … Read more
The expression “global village” must have been inspired by the way business is conducted today. The advancement of communications technology experienced in the last two decades has made it possible to be in more than one place at the same time. Many companies no longer have obstacles to thinking big, and national borders are no … Read more
ATN and ATTN are the abbreviations for “Attention to” on the recipient label of an envelope that contains documents or formal communications to be sent by the postal service or some private parcel company. Correct addressing of the envelope can make the difference between documents delivered on time or a package lost or returned due … Read more
Digital media have emerged as a revolution and have become an avalanche of information available to anyone with a computer, laptop or smartphone. The immediate access to information and efficient distribution of the content has been the secret of its success. However, the print media have managed to maintain their power, especially after the fake … Read more
There are many definitions for the term ” company “, most of them point towards a group of people who work for a common objective, with the purpose of obtaining a benefit and satisfying the consumer. According to international law, a company includes a set of capital, labor and administration in order to satisfy some … Read more
A regulation is a set of rules, obligations and prohibitions through which the development of one or more people in a given place is regulated. Therefore, the regulation of a company is the one that regulates, through a series of rules, the behavior and interaction of the workers of a company. The internal regulations of … Read more
A pro forma balance sheet is used to predict the future health of a business. Business owners prepare pro forma financial statements to use for business plans or to deliver to investors. They also develop and use them to plan future business decisions. When a company prepares a pro forma balance sheet, it usually starts … Read more
The IASB, or International Accounting Standards Board, is an agency dedicated to establishing a set of independent, international accounting standards. This body is made up of an issuing Board that is designated and supervised in turn by a group from different geographical areas and professional training in the area. What is the IASB? The IASB … Read more
The communication department can only aspire to excellence if they are characterized by achieving a close alignment between their own objectives and those of the business. However, linking the communication strategy with the overall objectives of the organization remains an ongoing and unresolved challenge in companies around the world. Despite the frequently claimed need for … Read more
The difference between businessman and entrepreneur is an often discussed concept due to the development of these roles in a changing and constantly evolving economic and business environment to date. By linguistic definition, the entrepreneur is one who owns or runs a company, while the entrepreneur runs a business with innovative ideas. However, due to … Read more
The difference between international trade and foreign trade lies in the breadth of the concept. International trade refers to the trade of all goods and services worldwide. Meanwhile, the concept of foreign trade is often used to mention a country’s transactions against the rest of the world. It is common to confuse the concept of … Read more
We explain what an expository text is, its types, structure and other characteristics. Also, various examples. What is an expository text? The expository text is that text that offers the reader explicit information on a specific topic, objectively, that is, without the author’s opinion or their positions on the subject at any time. Consequently, you … Read more
We explain what a scientific text is, its types, structure and other characteristics. Also, some examples. What is a scientific text? A scientific text or scientific publication is written from and addressed to a specialized scientific community. That is, they are those texts written in a specialized language, in which scientific information is provided to … Read more
After the bride’s dress, food is one of the most important details of a wedding. Whatever you choose to feed your guests should fit within your budget, express your tastes, and be pleasing to your friends and family. When estimating the cost of food for a party of 150, consider whether you will have a … Read more
Mailing a manila envelope is one thing many people don’t think twice about. Imagine, however, your boss’s reaction if he missed important business documents or missed a deadline has already been turned to the envelope in reverse. It can happen, especially if you rush through the process or don’t know the guidelines set by the United States … Read more
In global markets, connections are very important so that products can be processed and delivered in optimal time frames and that they cover a quota of production and sales that allow profit, at the midpoint between manufacturer and consumer is this figure that It has a great impact on trade, these are the intermediaries. The … Read more
The coronavirus leaves a shadow in its wake. Disrupting people’s lives and bleeding the economy between fear, inactivity and shortages. This week its effects have been felt around the world as a result of the increase in infections, the closure of educational centres, the elderly, cultural and sports centres decreed in 12 autonomous communities and … Read more
While the world is in crisis due to the Coronavirus pandemic, quarantine has been found to be the most effective method of stopping the spread of the virus, which is why some companies have provided their employees with 15-day isolation through the well-known “Home Office”. Working at home is the fantasy of many; Avoiding the … Read more
Strategic control is a phase of the administrative process that measures and evaluates the performance of an institution or company, in order to be able to apply corrective measures. It could also be said that strategic control is an evaluation process that every company does to be able to control and value all the activities … Read more
A competitor is an individual or legal person that competes within a given market, offering goods or services in order to obtain an economic benefit. In general, when saying that it can be an individual person, we refer to a subject who offers his services in the labour market, seeking to obtain a job placement … Read more
The market equilibrium, is an almost perfect state in which a market the consumer You can buy what companies in the industry offer, at the prices they offer. Any market has the mission to put the applicants and suppliers in contact, regulating through the price, the adequate exchange of goods and services between them. What … Read more
In your company do you do preventive or corrective maintenance? Surely the latter, which can lead to serious losses for the company since acting only in the event of a breakdown reduces the productivity of the company. Instead, if we follow preventive maintenance we minimize the risk of breakdown, and although the threat is always … Read more
An equity variation is a change in the heritage of an organization that is produced due to a change in its assets. It often occurs as a result of an action of the company itself. The operations carried out by any organization are likely to motivate changes in the compositions of their respective heritage. The … Read more
Markets and certain sectors of the industry have been promoting models of Business Management that over time have become trends or that are very close to achieving it. They are called 21st-century models and that add to their credit the tools of internet consolidation and new technologies. You still don’t know what trends we are … Read more
The situational analysis is a study that is carried out with the purpose of knowing how the company is at a certain time, for this the internal and external environment in which it operates is analyzed. Above all, to carry out this analysis it is necessary to have past, present and future data. These data … Read more
One of the keys to increasing sales and revenue of your business is to have a good marketing strategy and the retail sector is no exception. Competition in the retail world is growing, and retail marketing offers us the best short, medium and long term solution for customer loyalty. We will discover the most interesting … Read more
A appraisal Real estate is a theoretical monetary value attributed to a property based on technical parameters. These parameters follow a valuation methodology, which in many countries is established by law. In each real estate appraisal, these parameters must be argued in a report. The real estate appraisal must be prepared by an approved professional, … Read more
A business combination is the situation whereby a company takes control of one or more businesses. The most common cases are mergers, acquisition of equity or shares of the company that can be total or partial. The main goal of the business combination is the total or partial acquisition to manage the target company. This … Read more
The sponsor takes care of sponsor a specific activity, project, or event with the objective also to give visibility to your brand. The sponsor is a sponsor, and as such collaborates in the implementation of a project contributing and contributing money, material goods, food, a place where development, promotion, or any type of collaboration previously … Read more
Quality seals are certificates that distinguish companies and value them from different aspects. There are many aspects that can distinguish a company by its quality with respect to another. These types of certifications are distinctive so that companies can show them and give greater confidence and security to their users. An official authority is the … Read more