Business

The intrapreneur try to keep the company afloat with innovation. Its pioneering attitude within the organization guarantees the subsistence of the business and is a source of competitive advantage in itself. To understand the role of the intrapreneur, it is necessary to know well what intrapreneurship is and what it achieves. What is intrapreneurship? Intrapreneurship … Read more

Will your business have the necessary liquidity? You can answer this question when making a treasury plan. Such a focused planning allows the entrepreneur to improve his ability to deal with obligations and unforeseen events. With this, financial and accounting management are optimized, while preventing legal or bad image problems, such as those that could … Read more

Each business has a purpose and many entrepreneurs analyze it while considering how to write the corporate purpose of a company. However, when moving from the approach to writing, doubts arise. There is a difference between the general notion of a purpose (often related to the definition of a brand and the way it attracts … Read more

The company’s training plan is one of the tools available to HR if you want to achieve a high-performance team. A human group is defined in this way in the work environment, when it consists of people focused on objectives, with experience and complementary skills and capable of collaborating, innovating and producing consistently superior results. … Read more

Bartering is a trend. This is a way to avoid the use of cash in the company, a business approach that more and more companies are starting to use. Also known as bartering, the bartering is “the action or system of exchanging goods or services without using money.” Have you thought about this way of … Read more

What is the media planning process? Current consumers are more trained, informed and more demanding than ever. In your media plan you need to keep in mind that they want their favourite brands to understand their wishes, provide unforgettable experiences and provide consistency from one channel to another. Why is media planning important? As with … Read more

In economics, An Aliquot is defined as that contained in another an exact number of times and is calculated as a percentage or proportion of a total. Therefore, we can say that it has a meaning equivalent to proportional. In addition, its applications are several, including law, taxation or statistics. For example, there are various … Read more

The domestic market is that market which includes all transactions that occur within a country, except for those related to abroad, that is, the exports and imports. Therefore, a market is a mechanism that allows bidders and claimants to reach an agreement through a price. On the other hand, the domestic refers only to that … Read more

We explain what social processes are and how sociology studies them. In addition, what types exist and the characteristics of each. What are social processes? Social processes are a concept of sociology, which denotes the interaction dynamics of individuals and the different groups that make up a society, as they establish and readjust their patterns … Read more

Making your business grow is not an easy task, then very simple but very important issues are addressed to achieve it, many times the question is in the details. It is always very important that the customer be served quickly, whether in a business selling products, services, etc. It is not enough that what is … Read more

The test market is a tool of marketing which is used to check if there is a sufficient amount of demand for a new product that is intended to be introduced to the market. You can also say that a market The test serves the marketing to know if a new product meets the wishes … Read more

A fragmenting market is one where there are many generally small and medium-sized companies competing within the same commercial or industrial sector. So, as there is much business within the competition, none of them can be considered to have important participant within the market, as a result, none has power in setting the price of … Read more

Quality assurance in its broadest form can be defined as the set of actions that companies take in order to deliver goods and services to consumers with the expected level of quality. Applying a quality assurance system creates trust and security to Business that your products will meet the appropriate conditions of expected quality. Consequently, … Read more

The values ​​of a company are the principles that govern its mission, vision and commitment to its customers. One of the statements made by companies, in addition to their mission and view, are their values. These are based on the company’s reason for being and its objectives. For example, one of Coca Cola’s values ​​is … Read more

Business consulting is organizational advice in management fields, which allows improving the efficiency and competitiveness of the company, through the implementation of best practices and work systems. Organizations are changing and go through for different situations in which they need an outside look on their processes, in order to analyze them objectively, make a diagnosis … Read more

A consultant is a professional specialist who advises companies in solving problems that could not be solved internally. Organizations are constantly facing problems, adversities and questions about the market, the processes and their products, and sometimes the experience of their professional team is not enough to solve them, so they need to hire an expert … Read more

The commercial area is one in which companies deploy sales strategies, marketing, Public relations and all those efforts to reach the best position in the market. The commercial area is present in all organizations and is responsible for selling, promoting and positioning products in the market. Their functions are present from the market study, to … Read more

A client portfolio is a select group of people with common characteristics regarding income and consumption behaviours, which allows companies to design and offer them new business opportunities. In the commercial field, a key tool is the client portfolio. This denomination responds to the fact that the “portfolio” belongs to a person, in this case; … Read more

The types of market They refer to the different ways in which markets can be classified according to different variables. Above all, to make any classification of the market, the first thing we must clarify is that a market, in general, is related to a set of buyers that form the demand of a good … Read more

A market segment is a group of consumers that have homogeneous and common characteristics to meet a need. We could also say that it is the group of consumers that shows certain very similar buying habits, which help the marketing to plan strategies that allow it to better respond to the satisfaction of the need … Read more

The types of sales are the different ways in which a purchase can be made by the customer. In the past, the only way to buy merchandise was physical. The buyer approached a fair or an establishment, said what he needed, paid and took the merchandise. With the evolution of transport (ships, trains, cars and … Read more

Net sales is an accounting element that represents the sum of all sales made by a company of a good or service, either in cash or on credit, discounting returns, bonuses or reductions for commercial sales. Therefore, they are income for companies as a result of their activity, discounting effects that reduce the gross base. … Read more

Tariff barriers are restrictions on the external trade of a country, through taxes on the export and import of goods or services by a country or an economic zone. These taxes are known as tariffs. Tariff barriers are a brake on many businesses as they increase the price of the good that is going to … Read more

The second industrial revolution is the period between 1850-1870 and the beginning of the First World War in 1914. It was a period markedly marked by vertiginous social and economic changes since the industrial process accelerated and, therefore, the changes and rhythms of life of society also changed. There is no break or break between … Read more

The Second Industrial Revolution was a period of important industrial, social and economic changes that emerged after the first stage of the Industrial Revolution initiated in Britain. This was developed between 1870 and 1914. However, there are those who frame its beginning since 1850. The second stage of the Industrial Revolution spread through several countries … Read more

When we talk about quality there are different terms that are not always clear. It is necessary to surround yourself with advisors who help you implement the quality management system. For example, a term that is often asked is quality management. Definition of Quality Management Quality management is a set of actions and tools that … Read more

It is defined as the relationship between productive activity and the means that are necessary to achieve it. Being these means of the technological, human or infrastructure type. It can also be understood as the production obtained by a productive system using certain resources for this purpose. Productivity should be perceived primarily as an efficiency … Read more

Administration is the process that seeks through the planning, organization, execution and control of resources to give them a more efficient use to achieve the objectives of an institution In fact, for the administration to achieve its objectives, it is necessary to make use of a coordinated form of the human, intellectual, material, technological and … Read more

What is qualitative and quantitative research? Qualitative and quantitative research refers to two research models of the social, humanistic and administrative sciences. They imply important differences in terms of the object of study, the approach, the approach, the method and, finally, the relationship between the researcher and the object of study. These research paradigms are … Read more