The five marketing principles include what is commonly known as the four Ps, plus another 5th: product, price, promotion, place and people. The marketing industry dictates that without these elements, a complete and effective marketing plan is impossible. To ensure success in any business, a mix of these five principles must be understood and carried … Read more
The discounts on the price of an item is a type of sales promotion traditional and very effective if properly planned. The immediate purpose of a commercial discount is to boost the sales of a certain product or service, a discount also allows to increase the client portfolio, make inventory management and the operating cycle … Read more
The simple answer to such a question is No! The land is not amortized from an accounting point of view. A land may suffer some deterioration due to erosion, landslides, abrupt change of the relief product of landslides, subsidence or continuous floods that can affect its value or devalue in its entirety, but it is … Read more
Renting a second apartment or house is one of the most used operations worldwide to obtain a stable monthly income. Although owning properties is in itself a protection against inflation, when they are unoccupied they originate maintenance expenses that can only be avoided by renting the property to a third party. In this way, the … Read more
Linear regression analysis is a method of analyzing data that has two or more variables. By creating a “best fit” line for all data points in a two-variable system, the values ​​of y can be predicted from known values ​​of x. Linear regression is used in business to predict events, manage product quality, and analyze … Read more
What is International Banking? International Banking, also called Cross-Border Banking, is the name acquired by financial institutions that promote or encourage the use of their products by foreign clients. In other words, International Banking allows foreign customers, both companies and individuals or individuals, to use its services with exceptional and flexibility in requirements, taxes, fees. … Read more
Imagine that you are making a payment in a store with your debit card and the seller informs you that it has been denied. Quickly, you make a mental sum to make sure you have sufficient funds and, in the meantime, you pay with your credit card to avoid delays at the checkout. At the … Read more
A powerful tool for situational analysis and strategic approach is the SWOT analysis also known as SWOT Matrix, SWOT analysis. The SWOT analysis has reached nearly half a century of successful application in various fields both academic and business. Widely used under the managerial approach of situational diagnosis and strategic analysis along with other tools … Read more
CVV2/CVC2/CID is a security feature for transactions where your credit card is not physically present. It is a three or four digit value which provides our payment system with a check of your credit card’s authenticity. The terms are generally used interchangeably. CVV2 stands for “Card Verification Value 2”, CVC2 stands for “Card Validation Code … Read more
Adults Starbucks’ primary target market is men and women ages 25 to 40. They account for nearly half (49 percent) of its total business. Starbucks appeals to this age group of consumers through contemporary design that is consistent in its advertising and decor, and works to keep its current products as status symbols. Clients tend … Read more
EMS is the acronym for Express Mail Service or Express Mail Service . The international postal service for both documents and merchandise. EMS is a type of international shipping service in which we work with the postal service of each participating country to deliver international or domestic packages. We must remember that the postal service … Read more
The radio spot, ad or wedge, are powerful words or catchy jingles that take as much attention as possible from consumers. The radio script is one of the essential tools of the advertising announcer, and it should always be extended for a short time, from fifteen to thirty seconds, in which all the basic information … Read more
A competitive salary ensures that a worker is paid at market rates on a job. Several criteria are taken into consideration when mentioning a competitive salary. Criteria include what workers in the same company do, cost of living adjustments, cost of workers in related industries, hours worked, and mandatory training requirements. Company comparison A competitive … Read more
A non-profit organization is formed for the public good. Non-profit organizations are usually formed for religious, charitable, or educational purposes. Instead, Profit organizations can be formed to conduct a variety of legal businesses. The main reason for forming a for-profit organization is to make a profit for the owners of the company. Use of earnings … Read more
A cooperative is a business or housing development that is owned by its members. These members have the responsibility to vote for other members, even if the company is still publicly traded. If you are considering joining or starting a cooperative, it is important to consider the advantages and disadvantages before doing so. Advantage: Cost … Read more
The hierarchical structure is a type of organizational structure that defines the chain of command in a company in hierarchy levels. It is proven, through theories of organizational behavior, that the more levels the hierarchical structures have, that is, the more pyramidal it is, the more bureaucratic, slow, inflexible and heavy the company becomes. In … Read more
Overview A socially responsible company voluntarily acquires commitments with society so that it reverts to the community what it has contributed to the company. It is the responsibility of consumers to favor these companies over others since they take more care of their workers and therefore of the whole of society. But there are companies … Read more
The objective is defined as a goal to be achieved for which certain means and resources are available. Generally, the achievement of an objective implies the overcoming of obstacles of greater or lesser magnitude. When we talk about the objectives of a project, we refer to the ends to which the activities that must be … Read more
Little Caesars Pizza is a franchise business founded in the Detroit metropolitan area in 1959. Since its inception, it was known for its original flavors and incomparable offerings. It started its franchise scheme in the United States just three years after its foundation, in 1962. Today it is an internationally positioned brand with a presence … Read more
The advertising strategies and promotion are essential tools for any organization wishing to keep or grow in the market. There are different options when you are planning an advertising campaign, print advertising represents one of the best means of dissemination. The benefits of advertising for any organization, regardless of its size, large or growing are … Read more
Depreciation expresses the loss of value over time of fixed assets of a business. It is a fundamental concept of business accounting. On the books, depreciation is recorded as an expense. Calculating depreciation involves taking into account the number of years that a piece of equipment is expected to be used, for example, for business … Read more
Accountants private perform many of the usual functions like any other counter. In this topic we will analyze What is private accounting ? And what is the difference between the other types of accounting where professionals such as internal auditors and public and government accountants practice. The private accounting is that is responsible for analyzing … Read more
The caterers provide food for parties, events and public or private institutions. They can serve meals for up to 500 people in a banquet hall or deliver lunches for a small business meeting. For this reason, you should know what the definition of a banquet service is, so that at the next meeting you will … Read more
Many predicted with a good margin of approximation the impact of the digital and technological age, especially in the corporate sphere. Today it seems that we are living in a science fiction movie. We interact with smart screens in a variety of devices, we chat instantly with professionals from all nations, we give orders to … Read more
Performance measurement is how organizations, public and private, measure the quality of their activities and services. An influential 1982 book, “In Search of Excellence,” sparked interest in performance measurement. Since then, business, government and other organizations have tried to measure the degree to which the organization’s objectives are being achieved. Performance measurement may sound simple, … Read more
The marriage is for many an event unparalleled in their lives; a union between two people who are committed to spending their lives as a couple. In the vast majority of modern countries and cultures the marriage union takes place, both in a legal and religious context. And usually marriage ceremonies are held in a … Read more
Cost systems can be based on control of production, sourcing of products, or cost elements. Companies calculate product costs to determine inventory values, to calculate sales prices, and to determine cost of goods. goods sold, and that is why they resort to these systems and their methods. At the end of the day, operating expenses … Read more
Effective communication and decision making are critical when working in a group setting. It is important to develop communication skills such as active listening, clear written communication and effective meetings. This will ensure that the group achieves its goals and solves the relevant problems in a time efficient manner. These skills are important in today’s … Read more
The structure of an advertising agency can vary, depending on the type of clients it has. There is a general organizational structure for a traditional advertising agency, however. An established agency contains five different departments: account management, account planning, creative planning, media planning, and human resources. The five departments are divided into focused departments with … Read more
It is very common for the terms profit (also known as profit or profit) and profit margin to be used synonymously, but they are not. The profit or result is measured in terms of monetary figures, while the profit margin is expressed as a percentage of sales; Both measures are complemented for the purpose of … Read more